This article discusses the SWOT of the leading internet company, Google with specific reference to its current and future threats and opportunities. The key theme in this article is that Google is poised on the edge of a new world where it can either make the next evolutionary leap or remain stuck in its current business model. The key themes in this analysis are related to the excessive dependence on a few products and hence, the need to diversify its product range; the questions over its procurement practices and the negative publicity arising out of it; and the fact that its traditional markets have become saturated and hence, it urgently needs to enter new markets in the emerging economies. The article analyses the strategic moves of the company using the SWOT Methodology and the tool is used as a prism through which the recent moves and the outlook for the company are discussed.
This case begins by describing Apple's near bankruptcy during the s, and its remarkable turnaround under Steve Jobs since The competitive landscape in the PC industry is outlined and Apple's key strategic decisions during the s, including Jobs' strategic actions to accomplish Apple's turnaround are noted.
Apple's culture, approach to strategic human resource management, and innovative capacity are explored, including Apple's approach of 'deep collaboration'.
A key strategic issue noted in the case is Apple's strategy of maintaining a proprietary, integrated system of hardware and software which is in contrast with the approach of most other technology firms. The case ends with a forward-looking section, and by reiterating Apple's strategic challenges by There is always a need for good strategy cases, which cover essential concepts such as industry analysis, alignment, competitive advantage, leadership and innovation.
We chose Apple Inc for several reasons: This enabled us to go beyond the usual constraints of published information to gain a more detailed view of the company without the need for field research.
On the other hand this abundance of material about Apple demanded a careful and selective navigation through a sea of information so that a balance was struck between the various foci of the case.
Teaching the case The Apple Inc case is versatile; it can be used at various levels of participants undergraduate, postgraduate or executivesand for a variety of themes or courses strategy, leadership or innovation. The teaching objectives are to: Engaging students Educator comment I use this case on two executive courses at Ashridge: The case works well because Apple is such an incredible story.
The case provides an excellent overview with enough detail for participants to engage in the classroom. This engages students and creates robust debate with different sections of the class taking opposing views on the dilemmas posed.
Advice for case writers Our key advice to fellow case writers is to write a high quality teaching note since this influences the extent to which your case is adopted by other educators. Secondly, it is helpful to update cases periodically to ensure they remain relevant. Given the fast moving nature of the technology and consumer electronics industries we updated the Apple case after 3 years; in this context the change of leadership was an important milestone.
The teaching objectives and overall structure of the case did not change substantially. Thirdly, choose a case that involves dilemmas where there are no easy answers, and pose these dilemmas in the narrative directly or indirectly; this ensures robust debate and engagement in the classroom.
Finally, keeping a balance between depth and breadth is important:Watch video · Apple's Tim Cook leads different. Says Michael Useem, the prominent Wharton management professor and director of the school’s Center for .
Apple shapes its corporate culture and uses it as a tool for strategic management and success. Through its corporate culture, Apple Inc. strengthens its competitive advantages against other firms in various industries.
Strategic Management - Introduction.
Strategic Management is about the strategies that managers carry to achieve better performance. Study in detail about Strategic Management Concepts, Strategic Decisions, Strategy Statement etc.
The 17th ed. David Strategic Management textbook is being widely used globally, for 15 key reasons: 1) the text features a practical, skills-oriented approach 2) a popular integrative model unites all chapters 3) the author website (monstermanfilm.com) provides updates, videos, and more 4) the excel student template (at the author website) helps students do case analysis 5) the.
Apple is the best company in the world. It's producing the best products on earth, and delivering record-breaking earnings results. So what can other companies learn from Apple. Adam Lashinsky of. Strategic Management for Nonprofit Organizations: Theory and Cases [Sharon M.
Oster] on monstermanfilm.com *FREE* shipping on qualifying offers. Nonprofit organizations in the U.S. earn more than $ billion annually, and number over a million different organizations. They face increasing competition for donor's dollars and many of the issues they confront are similar to those confronted by for.